Engineers Without Borders (EWB) are investing in strengthening their identity by an update of the visual profile. ALTEN Sweden is the company behind the development of the new identity, which is gradually being implemented starting May 29, 2019.
The aim of the initiative has been to strengthen the identity and the symbolism of the organization’s values. Through colors and shapes, the new visual identity aims at creating a connection to sustainability and engineering. The concept, which is developed by ALTEN, includes a new logo, typography and graphical guidelines.
– We identified a need within the organization to update the visual identity. The members opinion was that the current identity was somewhat difficult to work with, especially in international contexts. We are very pleased to have had support by ALTEN, who contributed with their professionalism and competence to ensure we successfully reached our goals throughout the process, says Caroline Bastholm, Secretary General at Engineers Without Borders Sweden.
– It is a great honor to be part of the update of the new visual identity for one of our most important engineering organizations in Sweden. It is important to us to support projects like these and we are really looking forward to upcoming collaborations with EWB, says CEO Martin Segerström at ALTEN Sweden.
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